Pricing for coaches
One plan for your practice
Start with two clients for free. Choose a monthly plan as your practice grows, with nutrition, training, check-ins, booking and payments included.
Choose your plan
| Plan | Active clients | Monthly price |
|---|---|---|
| Starter | Up to 2 | Free |
| Growth | Up to 10 | €29 |
| Studio | Up to 30 | €69 |
| Pro | Up to 75 | €149 |
| Enterprise | Above 75 | Contact us |
Your first paid plan starts with a 30-day free trial. Prices are set in each currency.
Starter has a 5% platform fee on client payments, with card costs included. Paid plans have a 0% platform fee; you pay Stripe or Paystack card processing separately.
ApplyWhat every plan includes
- Studio on desktop and phone, with clients and messages.
- Meal plans, weekday meals, pick-one options, notes and templates scaled to calorie targets.
- Training programs, reusable templates, your own exercises with video and a workout player.
- Weekly check-in forms, with numbers and photos reviewed side by side.
- Food to body insights from Apple Health, with confidence labels.
- Session booking, availability, package credits, reminders, cancellation windows and refunds.
- Stripe or Paystack payments, earnings and invoices with VAT.
- One invite link and a client consent screen.
Included on paid plans
Your logo, colour and name in the client app. Your photo becomes a 3D AI assistant with a visible AI label. Clients get AI chat, meal descriptions and photo logging included.
Worked monthly totals
Example after the trial, with each client paying €100 once a month. To show the maths, these examples assume card processing of 2% with no fixed charge. This is an illustrative assumption; actual Stripe or Paystack charges depend on the payment.
10 clients
€1,000 in client payments
- Growth plan
- €29
- Platform fee
- €0
- Example processing
- €20
- Monthly total
- €49
30 clients
€3,000 in client payments
- Studio plan
- €69
- Platform fee
- €0
- Example processing
- €60
- Monthly total
- €129
75 clients
€7,500 in client payments
- Pro plan
- €149
- Platform fee
- €0
- Example processing
- €150
- Monthly total
- €299
Your total is the monthly plan plus actual card processing. With no client payments, these paid plans cost only their monthly subscription.
Compare the costs that matter
Competitor facts as of 13 Oct 2026, accessed 13 Oct 2026. Prices stay in their listed currencies. Check each source for billing terms and current prices before choosing.
| Platform and source | Listed prices | What to consider |
|---|---|---|
| PT Distinctionas of 13 Oct 2026 | Pro $59.90/mo, 25 clients, branded apps; Master $89.90, 50 clients. | Branded apps are included in these plans. |
| Trainerizeas of 13 Oct 2026 | Branded app $169 once; advanced nutrition $20 or $45/mo; Stripe payments $10/mo. | These are add-on prices. Check the base plan and which add-ons it includes. |
| TrueCoachas of 13 Oct 2026 | $26.34 (5 clients), $57.99 (20), $136.99 (50). | Payments only for coaches in the US, UK, AU, CA; flat 5% per transaction described as Stripe’s processing fee. Payment fee source |
| Everfitas of 13 Oct 2026 | Free to 5 clients; meal plans from $39/mo; payments from $9/mo; white label only on Enterprise. | For 3 to 5 clients on the free plan, Everfit has a lower subscription cost than No Excuses Growth. Compare the included tools. |
| MyPTHubas of 13 Oct 2026 | €25 (3 clients), €59 unlimited, branded app €95 once, white label €145/mo. | The base subscription is cheaper at 3 clients, and at 30 or 75 clients. Branding and white label have separate costs. |
No Excuses paid plans include branding inside the No Excuses client app. A separate App Store listing under your practice name is a different service, offered by some competitors.