Four tools, one app: energy-balance tracking, an AI coach in your pocket, guided training that looks this good, and a real human coach when you want one.
No Excuses gives you a clear picture of your energy balance, what you eat versus what you burn, without the spreadsheet. Five live rings, a 10,000-plus food database, and logging that takes seconds.
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foods in the database
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nutrients tracked
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live macro rings
Five live rings, updating as you log
142g
Protein
180g
Carbs
58g
Fat
28g
Fiber
1,470mg
Sodium
Today
Energy balance
Search a 10,000-plus food database, scan a barcode, or snap a photo of your plate. Quick-add when you are in a rush, or just describe a meal and let Max fill in the macros.
Search, barcode or photo logging
Quick-add and recent foods
Describe a meal, get the macros back
Protein & fiber fill up; carbs, fat & sodium warn when you go over
Max is the AI coach built into No Excuses. Describe a meal and get the macros, ask for a training program and get one built around your week, and get smart nudges that actually fit your day.
More on ai coachMax
AI coach · online
Describe a meal, get the macros
“A chicken bowl with rice and avocado” comes back as calories and macros, ready to log.
Make a dish that fits your day
Ask Max to scale a dish to your remaining budget, then log it in one tap.
AI training programs
A full program around your goal, week and equipment, run set by set in the player.
Photo and chat, anytime
Snap your plate or ask a question. Part of Pro, and free for coached clients.
Over 170 exercises, each shown clearly so you always know the shape of the work. Follow an AI or custom program, run the workout player set by set, and watch your strength and weight trend over the weeks.
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guided exercises
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guided, set by set
170-plus exercises, each shown clearly in the app
Generate one with the AI around your week and equipment, or build your own. A gym checklist tailors it to what you have that day.
Run sessions set by set with rest timers, metcon timers and cardio tracking. Tick sets off and it keeps your place.
Strength and bodyweight trend over the weeks, so you see the work pay off and adjust before you stall.
When you want accountability, connect with a vetted coach without leaving No Excuses. They build your nutrition and training plans and check in, and you stay in control of what you share.
More on human coachingNova · your coach
“Great week. Let’s push protein a touch and add one session.”
Vetted coaches, real accountability
Find a coach who fits your goal and connect in a tap. Progress becomes a shared project.
Plans built for you
Nutrition and training, tailored, right in the app you already log in. No PDFs, no separate tools.
Private by default
Your food, training and journal stay yours. A coach only sees what you choose to share.
Pay securely, in-app
Coaches are paid out locally in the UK, the Netherlands and South Africa.
How it works
Browse vetted coaches and connect in a tap.
They build your nutrition and training, tailored to you.
Regular check-ins keep you accountable, and you choose what to share.
Yes. No Excuses tracks calories plus protein, carbs, fat, fiber and sodium as five live rings, so you see your full energy balance, not just a single number.
Yes. You can search the 10,000-plus food database, scan a barcode, or take a photo of your plate and let the app estimate the calories and macros.
Max can turn a described meal into macros, design a dish to fit your remaining budget, generate training programs, read a photo of your plate and answer questions, all inside the app.
The AI features are part of Pro. Clients of a human coach on No Excuses get Pro for free.
The library has 172 exercises, each with a clear visual and a coaching cue, browsable by muscle group, equipment and goal.
Yes. You can generate an AI program built around your goal and equipment, or build your own, then run it set by set in the workout player.
No. You can use the whole app on your own with the AI coach. A human coach is there when you want extra accountability and a tailored plan.
Only what you choose to share. Your food, training and journal are private by default, and you control a coach’s access at any time.

Free to begin, on any device. Everything you just saw, in one app.
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