Eat, train, balance.
No excuses, start today.
No Excuses tracks your energy in and out, every calorie, protein, carb, fat, fiber and sodium, with an AI coach in your pocket and real coaches when you want one.
Free to start. Works in any browser, installable on your phone. iOS & Android coming soon.
Max
AI coach
Today
Arnold pressPush day
5 moves · 45 minAI coach
Describe a meal, get the macros
Energy balance
Five live rings, every macro
Guided training
170+ guided exercises
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Guided Exercises
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Verified Foods
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Chef-style Dishes
UK·NL·ZA
Coach Payout Countries
This is what staying on plan actually feels like
Energy balance
Wake up, step on the scale
Your weight trend updates. No spiral, no guilt, just the line moving the right way, so you can act on it instead of obsessing over it.
- Weekly trend, not daily noise
- Set a goal weight and a realistic pace
- Logged in two taps, then forget it
Breakfast, logged in seconds
Snap a photo or just describe it. Max fills in the calories and every macro, and your rings start to fill before your coffee’s cold.
- Photo, barcode or quick-add
- Max returns calories + every macro
- Protein and fiber climb toward your goal
Breakfast ideas
Greek yogurt bowl
320 kcal
Overnight oats
340 kcal
Avocado & egg toast
290 kcal
Move, fully guided
Run today’s session set by set. Every exercise has a clear visual, so you always know the shape of the work.
- 170+ guided exercises
- Set-by-set player with rest timers
- Strength trends as the weeks add up
Today
Leg day
Back squatSet 2/4
Romanian deadliftUp next
Bulgarian split squat3 × 10Dinner that fits
You can see exactly what’s left for the day. Dinner lands you on plan, not over it, and Max can shape a meal around the budget you have.
- Live remaining calories + macros
- Ask Max for a dish that fits
- Carbs, fat and sodium warn before you go over
Dinner ideas
Salmon & potatoes
520 kcal
Chicken quinoa bowl
480 kcal
Teriyaki stir-fry
450 kcal
Balanced. No excuses.
Energy in, energy out, closed for the day. A streak that builds, and a real coach to check in whenever you want one. Tomorrow you do it again.
- Your day, balanced and logged
- A streak that builds momentum
- A human coach when you want one
Energy balance
Get fit on your terms
Log in seconds, see your energy balance at a glance, and let Max, your AI coach, do the maths. Add a human coach whenever you want one.
Get the appGrow your coaching business
Clients, nutrition and training plans, messaging, invoicing and payouts, all in one app. A flat fee as you grow, not a cut of your income, with local payouts in the UK, NL and South Africa.
Apply to become a coachBuilt to make the right thing the easy thing
No fad, no guilt, no 40-tab spreadsheet. A clear picture of what you eat and burn, and a plan to move forward.
See every calorie in and out
Five live rings, protein, carbs, fat, fiber and sodium, update as you log. Search a food, scan a barcode, or snap a photo of your plate and let the app do the rest.
- 5 macro rings, including fiber and sodium
- Barcode + photo logging
- A household-friendly daily flow
Today
Energy balance
Max does the maths for you
Describe a meal in plain words and Max returns the macros. Ask for a training program and get one built around your week. Smart swaps and nudges that actually fit your day.
- Describe a meal, get the macros
- AI-built training programs
- Coached clients get the AI free
Max · AI coach
“Built you a push day: five moves, 45 minutes. Ready when you are.”
Guided training that looks this good
Every movement is shown clearly so you always know the shape of the work. Follow a program, run the workout player set by set, and watch your strength and weight trend over the weeks.
- 150+ guided exercises
- Set-by-set workout player
- Strength + weight progress trends
Today
Push day
Up now · Arnold press2 of 5 sets done
Run your whole coaching business in one app
Clients, nutrition and training plans, messaging, your own offerings, invoicing and payouts, all in one place. A simple flat fee as you grow, not a cut of your income.
- Everything in one app: plans, messaging, invoicing and payouts, nothing to stack on top
- A flat fee as you grow: start free up to 2 clients, simple monthly tiers, never a percentage of your income
- Sell it your way: one-off sessions, multi-session packages or monthly subscriptions, your prices
- Reuse what works: build a meal or training plan once, copy it to any client
All in one app
Plans, chat, invoicing & payouts
Flat fee, free to start
Simple monthly tiers, no revenue cut
One-off or recurring
Sessions, packages or subscriptions
Local payouts
UK · NL · ZA, VAT done right
On in-app payments you keep 95%: a flat 5%, card fees included.
Frequently asked
What is No Excuses?+
No Excuses is a fitness app that tracks your energy balance, the calories and macros you eat versus what you burn, with an AI coach in your pocket and an optional human coach. It is free to start.
Is No Excuses free?+
Yes. The core app, food logging, macro tracking, training and progress, is free. A Pro plan unlocks the AI features, and clients of a coach get Pro for free.
Do I need a coach to use it?+
No. You can use No Excuses entirely on your own with Max, the built-in AI coach. When you want human guidance, you can connect with a vetted coach right in the app.
What does it cost to be a coach?+
The coaching platform is free to start for up to 2 active clients, then a simple flat monthly tier as you grow: a flat fee, never a cut of your income. On in-app payments you keep 95% (a flat 5%, card costs included).
Which countries does No Excuses support?+
No Excuses is launching with coaches in the United Kingdom, the Netherlands and South Africa, with payouts handled locally. Members can use the app worldwide.
Is my data private?+
Yes. Your food, training and journal data are private to you. A coach only ever sees what you explicitly choose to share.
Start today.
No excuses.
Free to begin, on any device. Or join as a coach and grow your practice.
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